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The Blog

Branding, Beauty and the Beast

Branding, Beauty and the Beast

Fue Yang,

Tale as old as time—time and time again. With over 127 million views in less than 24 hours, the initial trailer for Disney’s Beauty and the Beast reignited memories and excited a new generation of kids who have yet to be exposed to the magic of Beauty and the Beast. Its predecessor, 2015’s Cinderella, grossed over $543 million and was met with nearly universal positive acclaim. It’s unsurprising then to see Disney lining up remakes of many of their classics.
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Typography is Crucial

Typography is Crucial

Elisa Santos,

Typography is probably one of the most crucial aspects of design. Yet, often times, it doesn’t get the credit it deserves. Good typography can help deliver the right communications to the user and can ultimately determine the success (or failure) of your message. Type can put a reader at ease, and it can take on a personality and evoke all kinds of emotions. And, in working with visual elements, can have tremendous power to sway its reader.
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THE TINY HOUSE BRAND—NOT SUCH A TINY TALE

THE TINY HOUSE BRAND—NOT SUCH A TINY TALE

Kali Davis, Katie Kelley, Fue Yang,

Once upon a time, the good ol’ doublewide took a backseat as the tiny house came up faster than you can fold a bed into a kitchen table. From craze to full-on tiny house movement, many are now chomping at the bit for the chance to customize less than 500 sq. ft. into mountain-chic, rustic-mod or mossy-metropolitan. But wait—aren’t tiny houses just trailer homes? Small Scott! This is some impressive branding.
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Developers in New York – A Story About Pizza

Developers in New York – A Story About Pizza

Amy Luong, Nicholas Diesslin, Kali Davis,

Last month we were invited to visit one of our clients in New York City. As developers, we were pretty excited. With the nature of our work - we don’t really get out much. It was the first time traveling to New York for the both of us. The turbulent flight made me sick, but I guess that was a complimentary roller coaster ride.  For us the Big Apple was big indeed, filled with people, sights, sounds and languages in every flavor imaginable.
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